Global stocks sank Wednesday after US President Donald Trump said he was not satisfied with talks that are aimed at averting a trade war with China. Equities were also dented by poor eurozone economic data, and as Trump cast doubt on a planned summit with North Korean leader Kim Jong Un. “Trump (is) continuing to drive uncertainty over global trade,” said analyst Joshua Mahony at trading firm IG. “European markets are following their Asian counterparts lower, as a pessimistic tone from Trump is compounded by downbeat economic data,” he added. Markets had surged Monday after US Treasury Secretary Steven Mnuchin and Chinese Vice Premier Liu He said they had agreed to pull back from imposing threatened tariffs on billions of dollars of goods, and continue talks on a variety of trade issues. However, Trump has declared that he was “not satisfied” with the status of the talks, fuelling worries that the world’s top two economies could still slug out an economically pain...
More traffic!!" That's the number one metric that content marketers want to see. They drool over it, obsess over it, rave over it, and pursue it with single-minded determination. I'm skeptical of the more traffic approach. We've reached the tipping point of clickbait articles and "blow your mind!" titles. Some things are more important than traffic. (Revenue, for example.) And some articles are more appropriate if they are not clickbait. I would argue that you should create articles that will attract intelligent and thoughtful readers. This isn't elitist. What I'm proposing is that you cultivate a readership who is interested in your topics, and therefore your product or services. Since the goal of marketing is to engage the right audience, then you want an audience that will listen to your message and respond to your articles. The way to accomplish this is by creating articles that will provide you with an engaged and targeted readership...