Global stocks sank Wednesday after US President Donald Trump said he was not satisfied with talks that are aimed at averting a trade war with China. Equities were also dented by poor eurozone economic data, and as Trump cast doubt on a planned summit with North Korean leader Kim Jong Un. “Trump (is) continuing to drive uncertainty over global trade,” said analyst Joshua Mahony at trading firm IG. “European markets are following their Asian counterparts lower, as a pessimistic tone from Trump is compounded by downbeat economic data,” he added. Markets had surged Monday after US Treasury Secretary Steven Mnuchin and Chinese Vice Premier Liu He said they had agreed to pull back from imposing threatened tariffs on billions of dollars of goods, and continue talks on a variety of trade issues. However, Trump has declared that he was “not satisfied” with the status of the talks, fuelling worries that the world’s top two economies could still slug out an economically pain...
3 SEO Techniques that sky rocket your site in 2018 & beyond.
1. Promotion & Asset Development
Asset linkable - it is a piece of words that perfome an effective job at attracting backlinks from other website to one website. promoting and creating assets is an excellent way to improve your SEO through the acquisition of backlinks. Many expert has used this strategy and idea over the past few years to grow his agency HigherVisibility.
Things to know about Development
Developing a linkable asset - it is regardded as fairly and straight forward approach. You simply create a unique, interesting, and useful piece of content for your audience and readers. Many company has grow the brand through this wonderful ways and target a particular audience.
There are multiple ways of going about this. Below you will find some great resources and ideas for when it comes to linkable asset development.
How To Create Linkable Assets Without The Content Commitment
Deconstructing Link Bait: How To Create Content That Attracts Backlinks
The Visual Format You Should Be Using For Link Building
Your Recipe For Creating Linkable Content Assets
Promotion
Once you have created your linkable asset, it’s time to promote it. Promotion really boils down to two strategies:
Outreach: Reaching out to 3rd parties who have audiences that may find your linkable asset useful
Blogger Outreach: Here’s How To Do It Right
How We Use Blogger Outreach To Promote Content and Build Links
Paid promotion: Paying a 3rd party who has an audience that you want to advertise your linkable asset.
Social Media Advertising: The Complete Guide
The Easy Guide To Paid Content Distribution
How To Advertise On Outbrain
Guide To Facebook Advertising
2. Redirect Management and 404 Link Clean Up
When an old version of a website goes through a face lift, the developers working on the site will often change the site’s URL structure. This may occur for structural reason, SEO reasons, or for no reason at all.
Regardless of why the URLs are being changed, Many have take mentioned how redirect management is crucial. Redirects, specifically 301 redirects, pass the link equity of an old page on a site to a new page. Without redirect management when you are going through a website revamp, you will likely lose your rankings and traffic. For more information on 301 redirects, check out what Google has to say about them.
Let’s say you forget to put a redirect in place when going through a site revamp. The old URL of the page will give visitors a 404 error because they aren’t being redirected. If you find this situation, you definitely want to redirect the URL to a page that is relevant or if none are, the home page. You can use Ahrefs to find 404 pages.
First type in the URL of your site into the search bar at the top. Next, under “Page” select “Best by links.” Finally, select “404 not found” from the filter at the top.
How to response to 404 Pages
The pages that show up are 404 pages and should have redirects (especially the ones that have any strong RD (referring domains) pointing at them.
3. Accelerated Mobile Pages (AMP)
It’s no secret that we are moving to a mobile-first world. Accelerated mobile pages (AMP) are an open source framework for creating lightning fast mobile pages. Paris Childress, CEO at Hop Online, mentioned how he is starting to see the expansion of AMP pages from mostly just article pages, to more complex pages like forms and ecommerce pages.
There are a variety of reasons more and more website owners are adopting AMP, but here are the two big ones for marketers:
AMP enhances the mobile experience which improves on-site metrics like bounce rate
Google likes sites that load fast and tends to rank faster loading sites higher in the SERPs
To learn more about AMP check out the following resources:
The AMP Project
How To Get Started With Accelerated Mobile Pages
4. Facebook Advertising and Lookalike Audiences
Most SEOs know the importance of linkable asset development, but don’t use FaceBook ads to promote their linkable assets. If you are a marketer and you haven’t heard of Facebook Advertising, you must have been living under a rock for the past few years. Jake Bohall of Hive Digital mentioned how advertising within social media platforms has been a very effective strategy for growing his and his clients’ businesses.
Facebook ad campaigns in particular can be extremely effective and the ROI can be massive when done correctly. If you want to learn the basics of Facebook advertising, here is a guide and case study to get you started.
The Always Updated Guide To Facebook Advertising
Facebook Ads Case Study:
Due to how cheap Facebook ads are, they are awesome for acquiring natural links (as long as your content is link worthy). If you have the budget, the spray and pray method of promoting linkable assets can work very well. You can also be much more specific in who you promote your linkable assets to. For example, you could advertise your content to journalists with the goal of having them mention you.
Once you have a grasp on the basics, you should absolutely check out lookalike audiences on Facebook. Lookalike audiences are audiences that Facebook’s algorithm creates based on a source audience or an audience that you know are your best customers. To learn more about the different types of lookalike audiences you can create, check out this post.
A new(ish) feature surrounding lookalike audiences is value-based lookalike audiences. When you are running a business, the ability to target customers who are worth more to you is invaluable because you can better allocate your ad spend on more profitable customers. Value based lookalike audiences provide you this ability. You simply assign a value to different groups of your current customers (your better customers would receive a higher value). Using this data, Facebook’s algorithm will then help you find a similar high-value audience to advertise to.
1. Promotion & Asset Development
Asset linkable - it is a piece of words that perfome an effective job at attracting backlinks from other website to one website. promoting and creating assets is an excellent way to improve your SEO through the acquisition of backlinks. Many expert has used this strategy and idea over the past few years to grow his agency HigherVisibility.
Things to know about Development
Developing a linkable asset - it is regardded as fairly and straight forward approach. You simply create a unique, interesting, and useful piece of content for your audience and readers. Many company has grow the brand through this wonderful ways and target a particular audience.
There are multiple ways of going about this. Below you will find some great resources and ideas for when it comes to linkable asset development.
How To Create Linkable Assets Without The Content Commitment
Deconstructing Link Bait: How To Create Content That Attracts Backlinks
The Visual Format You Should Be Using For Link Building
Your Recipe For Creating Linkable Content Assets
Promotion
Once you have created your linkable asset, it’s time to promote it. Promotion really boils down to two strategies:
Outreach: Reaching out to 3rd parties who have audiences that may find your linkable asset useful
Blogger Outreach: Here’s How To Do It Right
How We Use Blogger Outreach To Promote Content and Build Links
Paid promotion: Paying a 3rd party who has an audience that you want to advertise your linkable asset.
Social Media Advertising: The Complete Guide
The Easy Guide To Paid Content Distribution
How To Advertise On Outbrain
Guide To Facebook Advertising
2. Redirect Management and 404 Link Clean Up
When an old version of a website goes through a face lift, the developers working on the site will often change the site’s URL structure. This may occur for structural reason, SEO reasons, or for no reason at all.
Regardless of why the URLs are being changed, Many have take mentioned how redirect management is crucial. Redirects, specifically 301 redirects, pass the link equity of an old page on a site to a new page. Without redirect management when you are going through a website revamp, you will likely lose your rankings and traffic. For more information on 301 redirects, check out what Google has to say about them.
Let’s say you forget to put a redirect in place when going through a site revamp. The old URL of the page will give visitors a 404 error because they aren’t being redirected. If you find this situation, you definitely want to redirect the URL to a page that is relevant or if none are, the home page. You can use Ahrefs to find 404 pages.
First type in the URL of your site into the search bar at the top. Next, under “Page” select “Best by links.” Finally, select “404 not found” from the filter at the top.
How to response to 404 Pages
The pages that show up are 404 pages and should have redirects (especially the ones that have any strong RD (referring domains) pointing at them.
3. Accelerated Mobile Pages (AMP)
It’s no secret that we are moving to a mobile-first world. Accelerated mobile pages (AMP) are an open source framework for creating lightning fast mobile pages. Paris Childress, CEO at Hop Online, mentioned how he is starting to see the expansion of AMP pages from mostly just article pages, to more complex pages like forms and ecommerce pages.
There are a variety of reasons more and more website owners are adopting AMP, but here are the two big ones for marketers:
AMP enhances the mobile experience which improves on-site metrics like bounce rate
Google likes sites that load fast and tends to rank faster loading sites higher in the SERPs
To learn more about AMP check out the following resources:
The AMP Project
How To Get Started With Accelerated Mobile Pages
4. Facebook Advertising and Lookalike Audiences
Most SEOs know the importance of linkable asset development, but don’t use FaceBook ads to promote their linkable assets. If you are a marketer and you haven’t heard of Facebook Advertising, you must have been living under a rock for the past few years. Jake Bohall of Hive Digital mentioned how advertising within social media platforms has been a very effective strategy for growing his and his clients’ businesses.
Facebook ad campaigns in particular can be extremely effective and the ROI can be massive when done correctly. If you want to learn the basics of Facebook advertising, here is a guide and case study to get you started.
The Always Updated Guide To Facebook Advertising
Facebook Ads Case Study:
Due to how cheap Facebook ads are, they are awesome for acquiring natural links (as long as your content is link worthy). If you have the budget, the spray and pray method of promoting linkable assets can work very well. You can also be much more specific in who you promote your linkable assets to. For example, you could advertise your content to journalists with the goal of having them mention you.
Once you have a grasp on the basics, you should absolutely check out lookalike audiences on Facebook. Lookalike audiences are audiences that Facebook’s algorithm creates based on a source audience or an audience that you know are your best customers. To learn more about the different types of lookalike audiences you can create, check out this post.
A new(ish) feature surrounding lookalike audiences is value-based lookalike audiences. When you are running a business, the ability to target customers who are worth more to you is invaluable because you can better allocate your ad spend on more profitable customers. Value based lookalike audiences provide you this ability. You simply assign a value to different groups of your current customers (your better customers would receive a higher value). Using this data, Facebook’s algorithm will then help you find a similar high-value audience to advertise to.
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